Short videos refer to high-frequency pushed video content that is played on various new media platforms and suitable for viewing in mobile and short leisure modes, ranging from seconds to minutes. Short videos have the characteristics of simple production process, low production threshold, and strong participation.

宣傳片是制作電視、電影的表現(xiàn)手法，是對(duì)企業(yè)內(nèi)部的各個(gè)層面有、有針對(duì)、有秩序地進(jìn)行策劃、拍攝、錄音、剪輯、配音、配樂(lè)、合成輸出制作成片，目的是為了聲色并茂地凸顯企業(yè)獨(dú)特的風(fēng)格面貌、彰顯企業(yè)實(shí)力，讓社會(huì)不同層面的人士對(duì)企業(yè)產(chǎn)生正面、良好的印象，從而建立對(duì)該企業(yè)的好感和信任度，并信賴該企業(yè)的產(chǎn)品或服務(wù)。宣傳片從其目的和宣傳方式不同的角度來(lái)分可以分為企業(yè)宣傳片，產(chǎn)品宣傳片，公益宣傳片，電視宣傳片、招商宣傳片。

Promotional videos are a means of expression in the production of television and movies. They plan, shoot, record, edit, dub, compose, and output in a focused, targeted, and orderly manner at all levels within the enterprise. The purpose is to highlight the unique style and appearance of the enterprise, demonstrate its strength, and create a positive and positive impression of the enterprise by people from different levels of society, In order to establish a good impression and trust in the enterprise, and trust its products or services. Promotional videos can be divided into enterprise promotional videos, product promotional videos, public welfare promotional videos, television promotional videos, and investment promotion videos from different perspectives of their purpose and promotional methods.

01時(shí)長(zhǎng)

01 Duration

短視頻的時(shí)長(zhǎng)大多控制在3分鐘以內(nèi)，能夠快速、簡(jiǎn)潔的傳播信息。而宣傳片時(shí)長(zhǎng)在5-8分鐘較為合適，既能傳達(dá)豐富、完整的信息，又不容易引起觀眾疲勞。可根據(jù)想要傳遞的信息容量來(lái)判斷時(shí)長(zhǎng)，從而選擇用哪種形式制作。

The duration of short videos should be controlled within 3 minutes, which can quickly and concisely spread information. A promotional video with a duration of 5-8 minutes is more appropriate, as it can convey rich and complete information without easily causing audience fatigue. You can determine the duration based on the amount of information you want to convey, and then choose which form to use for production.

02內(nèi)容表達(dá)

02 Content expression

企業(yè)宣傳片的內(nèi)容有深度和具體化，我們需要對(duì)其傳遞內(nèi)容進(jìn)行深度加工和設(shè)計(jì)，以理性的理解和傳播來(lái)代表。而短視頻則以短平快、內(nèi)容碎片化為特點(diǎn)，是種感性的理解和傳播，能夠傳播些簡(jiǎn)單、局部的信息，并不能將實(shí)際的本質(zhì)表現(xiàn)出來(lái)。

The content of enterprise promotional videos has depth and specificity, and we need to deeply process and design their transmission content, represented by rational understanding and dissemination. Short videos, on the other hand, are characterized by being short, straightforward, and fragmented in content. They are a form of emotional understanding and dissemination that can spread some simple and local information, but cannot express the actual essence.

03制作形式

03 Production form

企業(yè)宣傳片需要品質(zhì)輸出，前期策劃、中期拍攝、期剪輯、加入、配音，這些都是制作公司會(huì)根據(jù)企業(yè)的需要進(jìn)行的，過(guò)程比較復(fù)雜，也比較嚴(yán)謹(jǐn)。短片的流程不會(huì)那么復(fù)雜，通常只需拍攝片段即可。所以這也是企業(yè)宣傳片的制作成本比短視頻要高得多的原因。從制作難度及設(shè)備要求就有很大的區(qū)別。

Corporate promotional videos require quality output, including early planning, mid-term filming, post editing, adding special effects, and dubbing. These are all carried out by professional production companies according to the needs of the enterprise, and the process is relatively complex and rigorous. The process of short films is not that complicated, usually only shooting clips is necessary. So this is also the reason why the production cost of corporate promotional videos is much higher than short videos. There are significant differences in production difficulty and equipment requirements.

04適用性

04 Applicability

宣傳片視頻格式多為橫版，宣傳片可應(yīng)用于項(xiàng)目洽談、推介現(xiàn)場(chǎng)、展覽活動(dòng)、投標(biāo)、招商、上級(jí)工作匯報(bào)、產(chǎn)品形象及宣傳統(tǒng)渠道使用企業(yè)宣傳片。短視頻視頻格式多為的豎版，主要應(yīng)用于手機(jī)端投放。相比較而言，短視頻應(yīng)用就不及宣傳片廣泛。

The video format of promotional videos is mostly horizontal, and promotional videos can be used for project negotiations, promotion sites, exhibition activities, bidding, investment promotion, superior work reports, product image, and unified promotion channels to use enterprise promotional videos. Short video formats are mostly vertical versions, mainly used for mobile advertising. By comparison, short video applications are not as widespread as promotional videos.

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The above is the introduction to Jinan short video operation. Thank you for taking the time to check our company's information and content http://m.100weixin.cn If you want to learn more, please feel free to call for consultation