企業(yè)在網(wǎng)絡(luò)營銷推廣過程中，關(guān)鍵詞的分析非常重要，尤其是想要提升付費(fèi)SEM競價(jià)的效果是重中之重，下面濟(jì)南網(wǎng)絡(luò)推廣公司帶你解讀分析方法。

In the process of online marketing promotion, the analysis of keywords is very important, especially if you want to improve the effect of paid SEM bidding. Next, Jinan Internet Promotion Company will explain the analysis method.

1、基礎(chǔ)指標(biāo)把控流量

1. Basic indicators control flow

展現(xiàn)，點(diǎn)擊，消費(fèi)是基礎(chǔ)流量指標(biāo);CPC，CVR是轉(zhuǎn)化重要指標(biāo)。

Display, click and consumption are basic traffic indicators; CPC and CVR are important indicators of transformation.

檢查展現(xiàn)：下載關(guān)鍵詞報(bào)告，點(diǎn)擊降序。查看有沒有高展現(xiàn)點(diǎn)擊或者高展現(xiàn)0點(diǎn)擊的詞。

Check and display: download the keyword report and click Descending. Check whether there are words with high presentation and low click or high presentation and zero click.

點(diǎn)擊：高展現(xiàn)高點(diǎn)擊的詞，消費(fèi)高不高，咨詢多不多。

Click: words with high display and click, high consumption or low consultation.

消費(fèi)：查看那些消費(fèi)高的詞，值不值得花這么多錢。對(duì)比昨天的咨詢情況，查看這些高消費(fèi)的詞帶來了多少咨詢。

Consumption: Check whether the words with high consumption are worth spending so much money. Compare yesterday's consultation to see how much consultation these high consumption words have brought.

單價(jià)：查看關(guān)鍵詞報(bào)告，按照均價(jià)降序排列，看均價(jià)高的那個(gè)詞，是不是你期望的那個(gè)詞，再看下那個(gè)均價(jià)高的詞點(diǎn)擊量有多少。如果只有次點(diǎn)擊，那么你需要考慮這次點(diǎn)擊帶來咨詢的幾率有多大?其實(shí)有的時(shí)候，真的不用刻意的搶個(gè)詞的排名，可以用意思相同的詞替換。

Unit Price: View the keyword report and arrange it in descending order of average price. Check whether the word with high average price is the one you expect, and then check the number of clicks of the word with high average price. If there is only one click, then you need to consider how likely this click will lead to consultation? In fact, sometimes, you really don't need to deliberately compete for a word ranking, you can replace it with words with the same meaning.

2、賬戶出價(jià)梯度要有策略：出價(jià)根據(jù)意向，檢索量，匹配方式，轉(zhuǎn)化成本有側(cè)重，有分層。

2. The account bidding gradient should have strategies: the bidding should be focused and layered according to the intention, retrieval amount, matching method, and conversion cost.

3、充分利用搜索詞報(bào)告：

3. Make the most of search term reports:

檢查致率：從搜索詞把控流量精準(zhǔn)，是保證賬戶效果基礎(chǔ)和關(guān)鍵環(huán)節(jié);

Check the consistency rate: control the flow accurately from the search term, which is the basis and key link to ensure the account effect;

拓展優(yōu)流量：周期性篩選搜索詞加入賬戶測(cè)試，同時(shí)反饋不相關(guān)檢索詞。

Expand and optimize traffic: periodically filter search words and add them to account test, while feedback irrelevant search words.

4、科學(xué)利用否詞優(yōu)化：否詞大詞否計(jì)劃，小詞否單元，定期清理拒絕限流。

4. Scientific use of negative words to optimize: negative words, big words, no plans, small words, no units, regular cleaning and refusal to limit flow.

5、數(shù)據(jù)調(diào)整定期復(fù)盤：要紀(jì)錄調(diào)了什么詞的，調(diào)了，呈周期性做數(shù)據(jù)對(duì)比。

5. Regular re check of data adjustment: record the price of the words adjusted and the amount of money adjusted, and make data comparison periodically.

以上就是我們整理的，網(wǎng)絡(luò)營銷推廣中如何做好關(guān)鍵詞分析方法，希望對(duì)你有所幫助。更多相關(guān)內(nèi)容就來我們網(wǎng)站http://m.100weixin.cn咨詢吧！

The above is what we have sorted out. I hope it will help you to do well in keyword analysis in online marketing promotion. For more information, please visit our website http://m.100weixin.cn!