（1）保證網(wǎng)頁的打開速度，減少因為網(wǎng)頁打開速度過慢而造成的高跳出率。

(1) Ensure webpage opening speed and reduce high bounce rates caused by slow webpage opening speed.

（2）頁面所定位的關鍵詞一定要和內(nèi)容密切相關，盡量保證該內(nèi)容能夠滿足通過該關鍵詞的來訪流量，并且做好相關內(nèi)容或專題，引導用戶多瀏覽網(wǎng)站內(nèi)容，同時也保證當著陸頁不能滿足用戶時，相關中有能夠滿足用戶需求的內(nèi)容。

(2) The keywords targeted on the page must be closely related to the content, and efforts should be made to ensure that the content can meet the traffic of visitors through that keyword. Relevant content or special recommendations should be made to guide users to browse website content more. At the same time, it should also be ensured that when the landing page cannot meet the needs of users, there is content in the relevant recommendations that can meet their needs.

（3）對于導航型網(wǎng)站，在保證以上兩點外應該做好用戶引導，大限度地引導跳出用戶跳出到目標站外網(wǎng)頁，而不是重新跳回搜索引擎。

(3) For navigation websites, in addition to ensuring the above two points, good user guidance should be done to guide users to jump out of the target website webpage to the maximum extent possible, rather than jumping back to the search engine.

（4）有些網(wǎng)站沒有完全符合目標關鍵詞的內(nèi)容，那么就要在相關條目中做足功夫，做好站內(nèi)搜索和相關，盡可能地讓用戶即使在本頁沒有找到想要的內(nèi)容，也能點擊瀏覽網(wǎng)站所的內(nèi)容。

(4) Some websites do not have content that fully matches the target keywords, so it is necessary to put in enough effort in the relevant recommendation items, do a good job of on-site search and related recommendations, and try to make sure that users can click to browse the content recommended by the website even if they cannot find the desired content on this page.

分析著陸頁的數(shù)據(jù)，降低著陸頁“危險”的跳出率，是SEO人員的一項重要工作，這可能會涉及網(wǎng)站內(nèi)容建設方向、網(wǎng)站結構設計等。大部分SEO人員只知道降低跳出率很重要，但是并沒有對這個“跳出率”進行詳細分析和對應優(yōu)化。

Analyzing the data of landing pages and reducing the bounce rate of "dangerous" landing pages is an important task for SEO personnel, which may involve website content construction direction, website structure design, etc. Most SEO personnel only know that reducing bounce rates is important, but they have not conducted a detailed analysis and corresponding optimization of this "bounce rate".