在互聯(lián)網(wǎng)時(shí)代，不管你是公司還是個(gè)人，想要達(dá)到精準(zhǔn)的推廣效果，就離不開網(wǎng)絡(luò)推廣。由于移動互聯(lián)網(wǎng)已經(jīng)是這個(gè)時(shí)代的基本特征，因此公司在進(jìn)行營銷和促銷時(shí)必須考慮在線上的推廣，這也是很大限度擴(kuò)展宣傳的一種方式。

　　In the Internet era, whether you are a company or an individual, you cannot achieve the best and most accurate promotion effect without online promotion. As mobile Internet has become the basic feature of this era, companies must consider online promotion when conducting marketing and promotion, which is also a way to greatly expand publicity.

　　線下活動有一定的局限性，而線上活動可以吸引來自全國各地的流量。互聯(lián)網(wǎng)上的每個(gè)主要平臺都有自己的特點(diǎn)，選擇合適的放置平臺是重中之重。

　　Offline activities have certain limitations, while online activities can attract traffic from all over the country. Each major platform on the Internet has its own characteristics, and selecting a suitable placement platform is the top priority.

　　01·搜索引擎平臺·人們每天都少會有幾次打開網(wǎng)絡(luò)進(jìn)行相關(guān)內(nèi)容搜索，尤其是購買物品或者作重大決定的時(shí)候，搜索是必不可少的，企業(yè)一定不能錯(cuò)過搜索引擎的推廣。目前，搜索引擎推廣還是要分作兩種，一種是SEM(搜索引擎競價(jià)廣告)，另一種是SEO(搜索引擎優(yōu)化)。

　　01 · Search engine platform · People open the internet at least a few times a day to search for relevant content, especially when purchasing items or making major decisions. Search is essential, and companies must not miss the promotion of search engines. At present, search engine promotion still needs to be divided into two types: SEM (Search Engine Bidding Advertising) and SEO (Search Engine Optimization).

　　比如百度推廣：這個(gè)毋庸置疑，百度是的搜索平臺，占據(jù)了國內(nèi)百分之80的用戶搜索量。還有360推廣，uc推廣，搜推廣，這3個(gè)網(wǎng)站是除了百度之外的用戶搜索平臺，雖然流量沒法跟百度相比，但是競爭力也不小。

　　For example, Baidu promotion: There is no doubt that Baidu is the largest search platform, accounting for 80% of the user search volume in China. There are also 360 promotion, UC promotion, and Sogou promotion. These three websites are the largest user search platforms after Baidu. Although their traffic cannot compare with Baidu, their competitiveness is not small.

　　02·視頻平臺·建設(shè)互聯(lián)網(wǎng)+時(shí)代的短視頻平臺，抖音快手是當(dāng)前流量的平臺，非常適合曝光和宣傳。此外，B站、小紅書的廣告曝光率也很高，如果內(nèi)容好，用戶也愿意點(diǎn)擊，視頻平臺是有效的在線推廣方式之一，這對于建立品牌知名度非常重要?，F(xiàn)在互聯(lián)網(wǎng)上，利用視頻進(jìn)行推廣的手段大致可以分為三類：1自媒體模式"在這種視頻自媒體的模式有一個(gè)顯著特點(diǎn)：內(nèi)容為王——你必須有自己獨(dú)特的內(nèi)容，必須要網(wǎng)友認(rèn)可你。這個(gè)快節(jié)奏的時(shí)代，讓我們攜手跨越距離的界限，探索云端協(xié)作的新紀(jì)元。

　　02 · Video platform · Build a short video platform in the era of Internet plus. Tiktok Kwai is the platform with the largest traffic at present, which is very suitable for exposure and publicity. In addition, Bilibili and Xiaohongshu have high advertising exposure rates, and if the content is good, users are willing to click. Video platforms are one of the most effective online promotion methods, which is very important for establishing brand awareness. Now on the Internet, the means of using video for promotion can be roughly divided into three categories: 1 We media mode "In this video We media mode, there is a significant feature: content is king - you must have your own unique content, and you must be recognized by netizens. In this fast-paced era, let's work together to cross the boundaries of distance and explore a new era of cloud collaboration.

　　2熱門事件模式這種模式很常見，利用熱門的新聞、電影、電視劇來做視頻，在很短的時(shí)間內(nèi)收獲巨大的流量，不得不說，這是一種快速獲得巨大流量的視頻推廣模式。3視頻外鏈模式這種模式是從視頻外鏈演變而來，做網(wǎng)站的朋友是比較熟悉視頻外鏈的，我們暫且不論視頻外鏈?zhǔn)欠駥W(wǎng)站權(quán)重有效果，我們完全可以用這種模式對我們的產(chǎn)品進(jìn)行網(wǎng)絡(luò)宣傳。

　　The popular event mode is very common, which uses popular news, movies, and TV dramas to create videos and generate huge traffic in a short period of time. It has to be said that this is a video promotion mode that quickly gains huge traffic. The 3 video external link mode has evolved from video external links. Website users are familiar with video external links. Regardless of whether video external links have an effect on website weight, we can use this mode to promote our products online.

　　03·線上推廣的技巧方法·利用社交媒體進(jìn)行推廣無疑是目前為流行的一種方式，因?yàn)樗梢宰屇愕男畔ⅰ盁o處不在”，而且還能夠讓你的目標(biāo)客戶隨時(shí)隨地都能看到你的信息。

　　03 · Tips and Methods for Online Promotion · Using social media for promotion is undoubtedly the most popular way currently, because it can make your information "ubiquitous" and also allow your target customers to see your information anytime, anywhere.

　　要想在這個(gè)領(lǐng)域取得好的效果，就必須要做好充分的準(zhǔn)備工作，包括對目標(biāo)人群、內(nèi)容、時(shí)間等方面都要進(jìn)行充分的考慮。此外，還要注意不同的社交媒體平臺所適合傳播的內(nèi)容也是不同的，所以在選擇使用哪一個(gè)平臺之前先要對這一方面有一定的了解。

　　To achieve good results in this field, sufficient preparation work must be done, including careful consideration of target audience, content, time, and other aspects. In addition, it is important to note that different social media platforms are suitable for disseminating different content, so it is necessary to have a certain understanding of this aspect before choosing which platform to use.

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