網(wǎng)站建設(shè)中的 SEO 基礎(chǔ)設(shè)置是提升搜索引擎可見性的核心，需圍繞抓取規(guī)律與用戶需求，從多方面構(gòu)建體系，為流量增長奠基。

　　The basic SEO settings in website construction are the core of improving search engine visibility. It is necessary to build a system from multiple aspects around crawling patterns and user needs, laying the foundation for traffic growth.

　　一、域名與服務(wù)器配置

　　1、 Domain Name and Server Configuration

　　域名選與品牌或業(yè)務(wù)相關(guān)的名稱，含核心關(guān)鍵詞拼音或英文，長度≤15 字符，優(yōu)先.com、.cn 后綴，避特殊符號。

　　Choose a domain name related to the brand or business, including core keywords in Pinyin or English, with a length of ≤ 15 characters, and prioritize the. com and. cn suffixes to avoid special symbols.

　　服務(wù)器響應(yīng)時間≤300ms，選多線機(jī)房防區(qū)域卡頓，年可用性≥99.9%（月宕機(jī)≤1 小時），保障穩(wěn)定抓取。

　　Server response time ≤ 300ms, choose multi line data center to prevent regional lag, annual availability ≥ 99.9% (monthly downtime ≤ 1 hour), ensure stable capture.

　　二、網(wǎng)站結(jié)構(gòu)設(shè)計(jì)

　　2、 Website Structure Design

　　扁平化結(jié)構(gòu)：首頁到內(nèi)頁點(diǎn)擊≤3 次，重要頁面在首頁設(shè)入口，導(dǎo)航用文字形式，按業(yè)務(wù)分類，子頁面≤10 個 / 分類。

　　Flat structure: Click ≤ 3 times from the homepage to the inner page, set an entrance for important pages on the homepage, use text navigation, classify by business, and have ≤ 10 sub pages per category.

　　面包屑導(dǎo)航顯示 “首頁> 分類 > 頁面” 路徑，助搜索引擎明確層級，提升內(nèi)頁權(quán)重傳遞。

　　Breadcrumb navigation displays the path of "Home>Categories>Pages", helping search engines clarify hierarchy and improve the weight transfer of internal pages.

　　三、頁面元素優(yōu)化

　　3、 Page element optimization

　　標(biāo)題標(biāo)簽含核心關(guān)鍵詞，≤30 漢字，格式為 “頁面主題 - 品牌名”，忌堆砌關(guān)鍵詞。

　　The title tag contains core keywords, ≤ 30 Chinese characters, in the format of "page theme brand name", avoiding keyword stuffing.

　　meta 描述 80-120 漢字，自然融關(guān)鍵詞 1-2 次，具吸引力，可提升點(diǎn)擊率 25%。

　　Meta description of 80-120 Chinese characters, naturally incorporating keywords 1-2 times, attractive, can increase click through rate by 25%.

　　圖片加 alt 屬性描述內(nèi)容，壓縮≤200KB，用 WebP 格式，兼顧加載速度與可識別性。

　　Add alt attribute to describe the content of the image, compress it to ≤ 200KB, use WebP format, and balance loading speed and recognizability.

　　四、內(nèi)容布局規(guī)范

　　4、 Content Layout Specification

　　首頁突出核心業(yè)務(wù)，原創(chuàng)內(nèi)容≥70%，資訊板塊每周少更新 1 次。

　　The homepage highlights core business, with original content accounting for at least 70%. The information section is updated at least once a week.

　　內(nèi)頁首段 100 字含關(guān)鍵詞，段落≤3 行，用 H2、H3 標(biāo)簽分層，關(guān)鍵詞密度 2%-8%。

　　The first 100 words of the inner page contain keywords, with paragraphs ≤ 3 lines, layered with H2 and H3 tags, and a keyword density of 2% -8%.

　　內(nèi)容加內(nèi)部鏈接，錨文本用關(guān)鍵詞描述，提升頁面關(guān)聯(lián)性。

　　Content with internal links, anchor text described with keywords to enhance page relevance.

　　五、鏈接規(guī)范設(shè)置

　　5、 Link specification settings

　　robots.txt 明確可抓取與屏蔽目錄（如允許 /product/，屏蔽 /admin/），避免資源浪費(fèi)。

　　Robots.txt explicitly allows crawling and blocking directories (such as/product/, blocking/admin/) to avoid resource waste.

　　sitemap.xml 含重要頁面 URL，按更新頻率分類并提交平臺，收錄效率提升 30%。

　　Sitemap.xml contains important page URLs, categorized by update frequency and submitted to the platform, resulting in a 30% increase in indexing efficiency.

　　及時處理死鏈接，用 301 重定向相關(guān)頁面，防權(quán)重流失。

　　Handle dead links in a timely manner, redirect to relevant pages with 301, and prevent weight loss.

　　六、移動端適配要點(diǎn)

　　6、 Key points of mobile adaptation

　　響應(yīng)式設(shè)計(jì)確保同一 URL 適配多設(shè)備，移動端字號≥14px，按鈕≥44px×44px，忌橫向滾動。

　　Responsive design ensures that the same URL is compatible with multiple devices, with mobile font size ≥ 14px, buttons ≥ 44px × 44px, and avoiding horizontal scrolling.

　　優(yōu)化加載速度，壓縮代碼、延遲加載非首屏圖片，確保 3 秒內(nèi)加載（每慢 1 秒跳出率升 15%）。

　　Optimize loading speed, compress code, and delay loading non first screen images to ensure loading within 3 seconds (with a 15% increase in bounce rate for every 1 second slower).

　　七、上線前測試

　　7、 Pre launch testing

　　檢查頁面標(biāo)題、描述性，測試鏈接有效性，驗(yàn)證多機(jī)型移動端適配效果。

　　Check the uniqueness of page titles and descriptions, test the effectiveness of links, and verify the compatibility of multiple mobile devices.

　　完善基礎(chǔ)設(shè)置后，搜索引擎能抓取理解內(nèi)容，為后續(xù)靠內(nèi)容質(zhì)量提升排名打基礎(chǔ)，實(shí)現(xiàn)從 “被收錄” 到 “被” 的轉(zhuǎn)變。

　　After improving the basic settings, search engines can efficiently crawl and understand content, laying the foundation for improving rankings through content quality in the future and achieving a transition from being "indexed" to "recommended".

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