平臺(tái)分析:短視頻社交電商，短視頻社交傳播和電商直播以及電商小店的商閉環(huán)。用戶可以在抖音平臺(tái)同時(shí)獲取娛樂、社交互動(dòng)及直播購物的多重體驗(yàn)以短視頻主要傳播內(nèi)容，直播熱度持續(xù)升高，現(xiàn)也推出圖文形式滿足多重表達(dá)需求。

Platform analysis: Short video social e-commerce, short video social dissemination and e-commerce live streaming, as well as the closed loop of e-commerce stores. Users can obtain multiple experiences of entertainment, social interaction and live shopping at the same time on the Tiktok platform. The main content of short videos is broadcast. The popularity of live broadcasting continues to rise. Now, the image and text form is also launched to meet the multiple expression needs.

用戶分析:偏年輕化，35歲以下占據(jù)80%，男女占比相對(duì)均衡。

User analysis: tend to be younger, with 80% under the age of 35, and a relatively balanced gender ratio.

內(nèi)容分析:顏值類、情感類、美食類、旅行類、搞笑類、生活類、音樂類、影視類等。

Content analysis: Aesthetics, Emotions, Cuisine, Travel, Comedy, Lifestyle, Music, Film and Television, etc.

流量機(jī)制:內(nèi)容為王的熱門機(jī)制。上傳一機(jī)器審核一發(fā)布一人工審核:與平臺(tái)重復(fù)度過高視頻:低流量。未重復(fù)視頻:標(biāo)簽算法+個(gè)性化標(biāo)簽法:根據(jù)標(biāo)簽匹配給少部分用戶，反饋差停止，反饋好，繼續(xù)。個(gè)性化:將你的內(nèi)容推送給初始流量池，實(shí)時(shí)收集和分析視頻的完播率點(diǎn)贊量、轉(zhuǎn)發(fā)量、評(píng)論量的數(shù)據(jù)，分析判斷內(nèi)容是否被用戶喜歡。然后進(jìn)行第2輪。想要視頻火起來必須珍惜初始流量池，就要提高完播、點(diǎn)贊、評(píng)論、關(guān)注等數(shù)據(jù)。

Traffic mechanism: a popular recommendation mechanism where content is king. Upload one machine review, publish one manual review: videos with high similarity to the platform: low traffic recommendations. Unreplicated video: tagging algorithm+personalized recommendation tagging method: matches tags to a small number of users, stops recommending based on poor feedback, continues recommending based on good feedback. Personalized recommendation: Push your content to the initial traffic pool, collect and analyze real-time data on video completion rate, likes, shares, and comments, and analyze whether the content is liked by users. Then proceed to the second round of recommendations. To make a video popular, one must cherish the initial traffic pool and increase data such as views, likes, comments, and followers.

時(shí)長:不同的類目，時(shí)長都不一樣。可以根據(jù)巨量算數(shù)分析，比如:運(yùn)動(dòng)類目15秒左右，其次15-30秒。

Optimal duration: Different categories have different durations. According to massive arithmetic analysis, for example, the best time for sports category is around 15 seconds, followed by 15-30 seconds.