做本地生活服務(wù)的商家，客戶都在同城本地和店鋪周?chē)纳碳议T(mén)店，怎么發(fā)視頻推廣才能更多的給同城人群呢？如何讓附近的潛在用戶看到你？幾個(gè)又簡(jiǎn)單的小方法

How can businesses that provide local lifestyle services, with customers located in the same city and around their stores, promote their products through videos in order to reach more local audiences? How to make potential users nearby see you? A few free and simple methods

抖音的設(shè)置中找到隱私設(shè)置，打開(kāi)同城展示

Find the privacy settings in the settings of Tiktok, and open the local display

發(fā)布的時(shí)候文案添加三個(gè)話題：所在城市、所在城市+行業(yè)、所在城市+你的店名

When publishing, add three topics to the copy: city, city+industry, and city+your store name

選擇位置定位，選擇我們的店鋪定位

Select location positioning, choose our store positioning

在視頻的標(biāo)題、字幕、文案中多次出現(xiàn)我們所在城市名

The name of our city appears multiple times in the title, subtitles, and copy of the video

但其實(shí)抖音普通發(fā)布視頻并沒(méi)有一個(gè)準(zhǔn)確的開(kāi)關(guān)可以直接打開(kāi)同城流量，那為什么說(shuō)上面這幾個(gè)辦法可以呢？

But in fact, there is no accurate switch for Tiktok to directly turn on the traffic in the same city. Why are these methods available?

因?yàn)槎兑羝脚_(tái)負(fù)責(zé)流量分配的是算法，算法通過(guò)分析判斷，覺(jué)得你的視頻適合分配給同城，他就會(huì)給你同城流量，所以上面聊到的辦法都是我們通過(guò)各種方式主動(dòng)告訴算法我們的視頻更想要在同城范圍內(nèi)投放。

Because the Tiktok platform is responsible for traffic distribution through the algorithm. The algorithm, through analysis and judgment, thinks that your video is suitable for distribution to the same city, and he will give you traffic in the same city. So the methods we talked about above are that we actively tell the algorithm through various ways that our video wants to be released in the same city.

你想想，刷同城時(shí)候是不是文案里直接出現(xiàn)所在城市的視頻更多些，甚我們正常刷著視頻也很容易刷到同城的，都是算法的推算結(jié)果。

Think about it, when browsing within the same city, there are more videos directly showing the city in the copy, and even if we browse videos normally, it is easy to see within the same city, all of which are calculated by algorithms.

可以說(shuō)，只要做到前四點(diǎn)，都不用投抖加，我們的視頻發(fā)出來(lái)大部分流量就是同城的了。

It can be said that as long as we achieve the top four points, there is no need to post on Douyin. Most of the traffic from our videos is from the same city.

但是如果上面四條都做到了，但是還想要更多的本地客戶的話，就可以考慮一下做廣告投放了，可以參考我之前的筆記選擇一個(gè)適合你的投放方式

But if you have achieved all four of the above but still want more local customers, you can consider doing advertising placement. You can refer to my previous notes to choose the most suitable placement method for you

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